Healthcare Data Intelligence
An integrated, curated and continuously updated healthcare database to support commercial and marketing decisions.
Pharmaceutical Industry
More intelligence to reach, understand and engage healthcare professionals.
We combine healthcare data, HCP mapping, consent management and omnichannel journeys to widen coverage and qualify relationships with prescribers.
Talk to a Pharma specialistWhat holds you back today
- Healthcare professionals outside the sales force's coverage.
- Incomplete or outdated data about who prescribes.
- Limited ability to segment by specialty, profile and potential.
- Consent and opt-in handled loosely or scattered across systems.
- Fragmented channels, with no single view of the relationship.
- Little territorial intelligence to guide the field team.
How Supero solves it
HCP Mapping
Mapping professionals by specialty, region, institutional affiliation and prescribing potential.
Consent & Opt-in
Capturing, recording and managing consent with proof of origin, as Brazil's LGPD requires.
Audience Segmentation
Segmentation by profile, behaviour and strategic priority for each product line.
HCP Engagement
Relationship programmes with content and cadence tuned to each professional segment.
Omnichannel Journeys
Journeys connecting email, digital, events and the sales force without repeating a message or losing context.
Territorial intelligence
A reading of coverage, potential and gaps by territory to guide where field effort goes.
Tailored platforms
Proprietary portals and tools for HCP relationships, integrated with the existing CRM.
What changes
- Wider coverage and reach among healthcare professionals.
- Better database quality and freshness.
- More precise segmentation by specialty and potential.
- More intelligence available to the CRM and the field team.
- Tracking of progress and performance over time.
Examples in practice
- Mapping physicians by specialty and region.
- Identifying HCPs outside the sales force's current coverage.
- Opt-in capture and remediation projects.
- Digital and omnichannel HCP relationship journeys.
- Dashboards tracking coverage and engagement.
Which opportunity can your company still not see in its data?
Let's connect data, technology and intelligence to turn that challenge into a result.
Other segments